You don’t know it yet, but in the next 5 minutes you are going to learn two things that will enable you to command someone to do something – anything -- and that person will do it without question.  What’s more, they’ll think it was their idea, not yours.

Read these questions carefully.

Can you shut the door?

Is the phone ringing?

Do you have the remote?

Did you know you needed this?

What do these questions have in common?  These innocent sounding questions are all commands disguised as simple yes or no questions.  Typically, people will respond by acting as if you had just asked them to shut the door, answer the phone, hand you the remote, etc., without ever questioning it.

What does this mean to you?  It means that there are ways of giving commands to people without their conscious awareness that they have received a command.  Typically, they will obey your command as if they had received it directly, but without any resistance whatsoever.

Now, I can almost hear you thinking, “How else can I use this strategy to get others to do my bidding?”  There are countless ways if you want to learn more.

The Hidden Commands

Remember the old adage:  Be careful what you ask for, you just might get it! With the art of persuasion, that adage takes on a whole new meaning.  Just imagine -- if you wanted someone to do something, all you have to do is give the command – with the right words. 

Joe Vitale popularized the art of written persuasion with his best-selling book, “Hypnotic Writing.” 

Let’s look at another example.  Read the following sentence:

“I wonder how quickly you are going to buy this product.”

This seems like a harmless statement, but do you really know its impact?  The person who reads it might consciously think it is a simple comment.  But watch closely -- that sentence contains the embedded command:

" .. you are going to buy this product."

The bold print plays a role in how effectively that command gets communicated.  A person will respond to a sub-section of a written sentence as a command, and will follow the command without realizing it consciously.

Are you beginning to see how powerful this is? Have you noticed yet that there's much more to words than you were taught in all those how-to courses on writing you ever bought?  Are you curious to learn more?  Well, you can continue to do just that.  Fortunately, it’s easy to just keep reading on...

The Single Most Important Skill

If you were to ask me what the single most important skill is in business, that if you mastered it would single handedly account for more business than any other skill, I would tell you, without a doubt -- the ability to influence people. 

Think of what you could do if you could increase your ability to ethically influence others, naturally, without sounding like you’re making a sales pitch.  How much more money and success could you create with that skill?

Is This Shameless Manipulation?

Of course it is.  But maybe we should take a good look at our definition of manipulation.

When we enter a negotiation with another company or person, we have a specific outcome that we want to achieve.  As the negotiation progresses, we use our logic and various strategies to attempt to move the negotiation closer to our desired outcome.  When we accomplish that, we say the negotiations were successful. 

Since manipulation is defined as attempting to consciously guide events to a specific resolution, then the use of written persuasion strategies is indeed manipulative.  But then again, so are all normal business negotiations.

The ethical use of influence in the right hands could be extremely powerful.  In the wrong hands, it could be lethal.

Tiger Woods and Joe Vitale

Let me ask you -- if you were a golf enthusiast, and you had the opportunity to have Tiger Woods give you one-on-one personal coaching, how much will your golf game improve as a result?  Tremendously, wouldn’t you think?

Now imagine you had the opportunity to have Joe Vitale, the grand master of hypnotic writing and the science of persuasion, give you one-on-one personal coaching, how much will your business improve as a result?  How much will your life change?  Massively, wouldn’t you think?

Now, let me ask you this.  Given the choice, would you rather be a master of golf or a master of influencing people?  If you answered “master of golf,” I can’t help you – you’re on your own.

But if you answered “master of influencing people,” Joe Vitale has cooked up something absolutely incredible for you. 

But don’t fall in love with the idea just yet until I give you the entire scoop.

The phenomenal success of Joe’s book, “Hypnotic Writing,” has stirred up a tremendous amount of interest in the art of written persuasion.

Some of you who purchased the book have begged Joe to teach more advanced techniques of hypnotic writing.  Even more of you clamored for personal consultation and private coaching with Joe.  Looking to fill the demand, Joe has finally agreed to do something amazing.

Joe is going to “spill his guts” and reveal all the persuasive techniques that have taken him a lifetime to acquire into an online  “e-class” combined with personal coaching for all participants.   Only 50 students will be accepted to this class and private tutoring.

Joe Vitale has this to say:

 “I wish I could clone myself so that I could help every one of you succeed -- but private tutoring requires hand-holding, and is so time intensive that I can only do what’s humanly possible.  This is why I can take only 50 students.”

Beginning January 16, 2001, Joe will be conducting e-classes via e-mail.  One lesson will be sent out per week for a total of 3 weeks.  Each extraordinary lesson comes with Joe’s personal tutoring.

* Week One:

•  Learn how to saturate your writing with intense, emotion-provoking language that sells every time 

·        Learn the exact words you can use in a sales letter that will make your customers whip out their wallets and buy from you

• How to write tantalizing copy that makes your reader’s mouth water with anticipation
  
  
• Learn the psychological tricks that make your sales letters impossible to ignore
  
  
• Discover little-known hypnotic language patterns that literally melt away your prospect’s resistance
  
  
• Harness the awesome “power” of written persuasion
  
  
• Get the Top-Secret Checklist  - Joe uses this to pre-test his letters –  pure gold!
  
  
• How, when, and in what order to push people’s buttons to stimulate them to buy

• How to Build a Money Machine by Contracting to Write Ads That Work – Increase your own sales or earn a percentage of increased profits you earn for others

* Week Two:

•  How to write news releases that compel editors to call within minutes
  
  
• Discover the little-known Harry Reichenbach tactic that’s guaranteed to get you in the news
  
  
• How to create a bond between the Media Editor and yourself through the written word
  
  
• Seduce the media into reading every word of your press releases

* Week Three:

• Learn a little-known advertising formula that soaks up cash like a sponge
  
  
• Learn the 16 desires that motivate people to buy now
  
  
• Hidden commands you can use to make people do your bidding
  
  
• Discover the long-lost Kenneth Goode persuasion method that puts anyone under your spell
  
  
•  How to use hypnotic writing covertly to increase your prospects’ desire for what you’re offering

Joe’s e-class is a hands-on accelerated learning program where you will be assigned the task of writing a sales letter in week one, a news release in week two, and an ad in week three.   As you turn in your assignments, you will receive Joe’s personal feedback, critique, coaching, and input.

Joe will soak you in techniques of persuasion so that they become part of you at the cellular level.  You will find that the skill you gain in writing hypnotically can easily be applied to the spoken word.  You can use this information to find and entice another (use your imagination here).  Just imagine what you can do with that skill.

Here’s the Catch

No, I’m not ready to let you sign up yet until you do one thing.  In order to qualify to be one of Joe’s 50 students, you must be willing to rigorously follow the techniques as Joe will teach them.  You must commit to put Joe’s principles to work immediately.

Joe has had a 100% track record in helping others become successful through these strategies – and he flatly told me he doesn’t want to ruin that perfect record.  It doesn’t matter if you have the money to pay for this e-class.  If you’re not going to do what it takes, Joe will not allow you to join this class.  Is that OK with you?

How Much Is All This Worth to You?

What is the value of being personally tutored by the highest master of any particular discipline?  How would becoming an expert hypnotic writer increase your life in dollars and cents?  By how much will it improve your life altogether?

Joe Vitale’s hourly rate for private consultations is normally $2,000 an hour.  The value of the 3 e-classes -- although priceless -- can be conservatively estimated at $49 apiece.  This means that you are getting the equivalent of approximately $4,147 worth of consultations and advanced lessons.  Joe has priced the entire package at only $1,900.  But for anyone who has purchased Joe’s book, “Hypnotic Writing,” the price is discounted to $1,500.

Any single sales letter, press release or ad you send out with Joe Vitale’s persuasive touch could potentially make you 10 times as much as the $1,500 price you pay for this package.

As you read each word on this page, you are beginning to think about how you can apply Joe Vitale’s teachings and personal coaching into your everyday life.  And as you are thinking those thoughts, you become really interested in signing up not because I suggested it but because you know it’s really the right thing to do.

By the time you read this, I cannot assure you how many would have already signed up, or whether the maximum number of 50 students has already been reached. 

Why don’t you lock in your position now and see if the stars are in your favor?  The last thing I want to happen is for you to be left behind with no options to play.

If you will sign up for Joe’s e-classes and private tutoring, put everything you learn into practice, and let it begin to benefit you, I believe so strongly that you will recognize the tremendous value of this offer.   I want to make it as easy as possible for you to lock in your position that I am making you this “risk free proposition”.  If after receiving the first of Joe’s weekly lessons you are not absolutely convinced that it will do all I say -- if you’re not convinced that it represents the greatest breakthrough in persuasive writing – send it back for a full refund.  It couldn’t be easier.

Joe’s secrets of persuasion are often devilishly simple.  But while these strategies may seem startlingly easy, in the hands of a man or woman like you who understands their power and force, they can be the closest thing you can ever get to magic. 

And as you incorporate this knowledge, you’ll be rapidly – almost automatically – pushed, pulled and propelled to higher and higher levels -- your personal and financial horizons vastly expanded by the experience.

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